0
chargement...
Since 2018, our firm collaborates regularly with Parfums Christian Dior with confiance and professionalism. In parallel with the lighting project of the shops in Huai Hai Parkson Shanghai in China, we were in charge of updating the guidelines on the 4 universes of the brand, declined in the world: 1st for the universe “Apartment of Mr. Dior” (fragrance), a 2nd “Backstage” (make-up), a 3td “Prestige” (skin care) and the last “Three Axes” that brings the former 3 together. This technical study was to determine a different ambiance dedicated to each universe, specifics light colors and light intensities, selections of materials and their typical layout etc.
When renovating or creating certain strategic shops, our firm carries out the study and sometimes the follow-up (if needed) of construction in order to make them coherent with the guidelines so to preserve the image of the brand everywhere. We had to select the most suitable optimal technology for each of these three atmospheres and realize an accentuating effect on the products and decorations while privileging an excellent color rendering as well as the spirit of each universe.
We can cite:
Our intervention could start at an earlier stage with prototyping the new store concepts - the stage which it’s even more interesting to participate in.
