Baselworld, the international watch and jewelry show, is the place where all brands vie arduously for the most stunning pavillion design. The prominent brand Hermes entrusted its design to Toyo Ito at the insistence of their art director. While its competitors were pursuing high-class closed-off designs, Hermes’ design, utilizing wood and vegetable dyes, became a talking point of the industry instantly upon its unveiling as “an oasis like space.”
The bright welcoming feeling of the atrium at the entrance can be felt while crossing through the silhouetted lattice, heightening anticipation. Once inside, one look around reveals surroundings comprising textiles of Hermes’ orange and yellow colors, and wooden materials accentuated by the warm lighting. One’s gaze is guided to the lounge at the back and to the second floor. The project was a worthwhile opportunity to learn about the image creation of a global brand and contribute to this through the expression of light.
: La Montre Hermès
Project Team : Toyo Ito & Associates, Architects
Dates : 2013
Surface : 4 000 m2
Evolution of scenographic and architectural lighting design
Watches and jewels fair